Overview
Gigadat is a fintech platform offering pay-in and pay-out solutions to the iGaming industry.
Role
Senior Creative Designer
BRAND DESIGN
DESIGN SYSTEM
As part of the company's global rebrand, I led the creation of a unified iconography system spanning product and marketing.
Problem
Before the rebrand, Motive's icons were inconsistent across product and marketing — different teams building icons independently with no shared visual language, which fractured the brand experience between what customers saw in the product and what they saw in marketing.
Solution
Designed a unified icon system that could be used consistently across both product and marketing surfaces, then built a detailed construction guide documenting the underlying rules (grid, stroke weight, corner radius, construction logic) so future icons could be created by other designers and still stay consistent with the system — rather than the system depending on me to maintain it.
Results
Replaced fragmented, team-by-team icon creation with a single consistent visual language across product and marketing, backed by documentation that lets the system scale without ongoing bottleneck. [If you know whether other teams have since used the construction guide to build new icons, or whether this reduced design requests coming to you directly, that would be a strong concrete result to add.]
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