merchant facing communication design
Overview
Gigadat is a fintech platform offering pay-in and pay-out solutions to the iGaming industry.
Role
Brand Designer
Collaborators
Marketing / Engineering
BRAND DESIGN
DESIGN SYSTEM
UI DESIGN
MOTION DESIGN
Out with the old
The existing design of merchant facing communications looked dated which was leading to a level of mistrust in terms of brand perception given that Gigadat operated within the realm of financial transactions where trust is an essential element of brand loyalty.
In with the new
I redesigned the entire experience keeping the core elements of the UX intact, that the merchants were already familiar with. So, the experience felt new but not unfamiliar.
A scalable solution
We implemented an category tags based system so every status, payment solution and the transaction type were immediately visible and the merchants knew whether an action was required or not.
Some motion to tie it all off
I also helped designed loading state animations to add some more depth to the product experience and to cement the notion in merchants' minds that Gigadat is a leader in iGaming payment solution because it cares about the user experience at every touchpoint.
