Overview
NIC Islamabad is an incubator space based in Islamabad, Pakistan. They had a change of management for which I was tasked to create a marketing campaign.
They were also going to launch a new cohort so I had to design a campaign for the application cycle as well.
Total applications recieved
1040
Marketing Campaign
Graphic Design
Production
Social Media Campaigns
I had to develop collateral for 3 different campaigns. The first was geared towards creating hype about the rebuild. The second was centered around the application cycle and the third was centered around the incubation space and perks being offered to the startiups.
The second campaign focused more on prompting startup founders to apply for the Cohort.
The idea was to highlight the specialized verticals that would get extra perks and benefits from the incubator.
To do that, I created a variety of carousel posts because we had a lot of information to give out.
I created video content around these campaigns as well which was a mix of reels either making announcements or highlighting the incubator USPs for potential incubatees.
