Overview
Taptap Send is a user-friendly platform enabling seamless money transfers to Pakistan by offering competitive rates and no transfer fees so that more money reaches home when sending abroad.
This project entailed developing the script and a motion graphic based product ad.
UI/UX Design
Identity Design
Brief
"It should be a one stop video to sum up why we should be your preferred money transfer app."
Ideally it has a modern touch via the music and animations but showcases how we’re community first by using Roman Urdu and Pakistani references.
Solution
I crafted a bespoke tagline for the video that highlighted the brand's USPs of being a one stop shop for all kinds of transfers and incorporated the brand name in a fun way as well.
Tagline
The solution to all your money transfer,
a tap tap away!
Here's the final ad:
