Overview
Cult is an e-commerce store that aims to curate local designer street wear under one roof. The project entailed experience and interface design of their website.
UI Design
Core idea
The idea behind the homepage was centered around ‘immersion’. We opted for a video centric module for the homepage to capture customer’s attention right away.
Menu Navigation
The idea behind the homepage was centered around ‘immersion’. We opted for a video centric module for the homepage to capture customer’s attention right away.
Being the central pieces of our page, we created multiple modules that showed the USPs in action.
Product Listing
Filter Experience
We wanted to keep the filter experience very intuitive and simple.
The problem with most e-commerce based websites is the sheer amount of clutter within the filter experience.
We made sure to keep our selected vs unselected state distinct without having to too much visual pollution on the page.
Hence the filter sections and collapsible categories.
The idea behind the product page was immersion, the overarching guiding principle for the website.
Apart from the product information, we added a ‘Complete the look’ section to suggest users product pairings since the website focuses on designer wear.
The shopping bag follows the same ideology as the menu. We didn’t want it to be an isolated experience.
So, the ‘Bag’ option in the nav menu opens up the drawer with the bag information - everything you’ve added to your bag.
For the accounts page, the client wanted the users to have the option to set up their profile, see their order status + history and see the items in their wishlist.
