Overview
Increased self-serve applications and activation rates by designing a new landing page for Motive Cards.
30%
Increased application submission by
UI/UX Design
Graphic Design
Objective
Increase self-serve applications and activation rates by showcasing the value proposition of Motive Cards.
Problem
Customers are not fully bought into the card because of weak understanding of the value propositions.
The page did not highlight:
How Motive Card works
How it fits into a fleet manager workflow
How its an integration solution
The fraud mitigation capabilities
Exclusive fuel savings
Multiple directions were explored that included different implementations of how the value propositions could be expressed.
I explored a variety of different widgets as well that could be implemented within the page.
Being the central pieces of our page, I created multiple banners that showed the USPs in action.
The following modules were developed as part of the design solution.
I also designed the interaction behavior for the different components within the Motive Cards page.
