Motive Card Landing Page
Overview
Motive is a B2B SaaS platform offering AI-enabled fleet management and compliance solutions.
Role
Visual Designer
Collaborators
Marketing / Content / Engineering
WEB DESIGN
BRAND DESIGN
The missing piece
At the moment, customers were not fully bought into the card because of weak understanding of the value propositions. Furthermore, they didn't understand how the card integrated into the existing suite of solutions that Motive offered.
Explorations galore
I explored a variety of different information hierarchies along with some additional widgets that could potentially be implemented within the landing page to help highlight the benefits of the Motive Card for fleets, such as the savings finder that could help identify partner locations where fleets could get fuel and maintenance at a discounted rate.
An all new benefits page
The redesigned page highlighted the key benefits of the Motive Card for fleets along with the key features that came with it, such as fraud prevention and the ability to assign guard rails on a fleet level.
Scalable and flexible
The designs were made to be expressive for mobile and desktop since the page lived within the product itself. Interactions were carefully crafted and implemented. A variety of marketing banners were created to highlight specific value propositiions as well.
