Overview
Motive is a B2B SaaS platform offering AI-enabled fleet management and compliance solutions.
BRAND DESIGN
3D ILLUSTRATION
As part of an expansion of the company's new visual identity, developed in collaboration with Pentagram. I created a system of 3D illustrations for the new Help Center.
The need to add more context
The existing visual language relied on simple icons, which could label a feature but couldn't add context around it. For a Help Center specifically — where the job is explaining how something works, not just what it's called — icon-level abstraction wasn't enough to help customers understand more complex product concepts.
Expansion of the design system
Extended the brand's new visual identity beyond its original scope by designing full 3D scenes and scenarios instead of icons — illustrations that could show a feature in context (how it's used, in what situation) rather than represent it as a static symbol. This meant the illustration system had to work both as brand expression and as functional product education, developed in partnership with Pentagram's identity work to stay consistent with the broader rebrand.
Results
[Need your input — anything on how this landed: did it reduce support questions, get reused beyond the Help Center, get positive feedback from Pentagram or internal stakeholders, become a template other teams adopted?]
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