Overview
Russell Agency is a insurance provider based in USA. They approached me to design an icon system for them as part of a rebrand that was underway. Along with the icon system, I also had to design 3D illustrations for them.
Brand Design
Design System
Illustration
Icon Design
The icon design system was rooted in their logo mark. All of the elements of the icon system were derived from a variety of different accents from the logo mark.
This ensured that the icon system was bespoke and true to the identity of the brand itself.
The Grid
The icon design ensured that it was based on a grid system so the entire icon system is consistent and scalable.
Implementation
The icon system was then implemented to showcase a variety of industries that the company operated in along with a mix of some functional icons.
3D Illustrations
The client had requested isometric illustrations that catered to the industries they operated in. The process started off with some sketches to zero in on the exact scene that we wanted to show.
Final Designs
Once the sketches were approved, I went ahead to design the illustrations. This is how the they turned out.
One last thing
I also went ahead and created a custom scene in the illustration style that was a part of their design system to showcase what the potential and the possibilities were if the illustration system was expanded further.
